For MeetInc, I manage the entire social media content calendar, scheduling posts on a daily basis.
This includes creating engaging posts and captions tailored to our target audience and generating innovative ideas to enhance our online presence on Facebook, Instagram and LinkedIn.
I create all posts, from company profiles to responsive content, using Canva for design and CapCut for video editing.
My responsibilities also involve staying updated with industry trends, analysing the performance of our posts, and adjusting our strategy to maximise engagement and reach. Besides this, I also publish several articles on the website.
Through consistent and thoughtful content creation, I aim to strengthen MeetInc's brand identity and foster a strong community online.
I manage posts for three accounts: Trabuxu Bistro, Trabuxu Wine Bar, and Trabuxu Boutique Living.
I schedule their pre-designed content that is sent by the client and provide them with engaging and relevant captions.
This ensures that their social media presence remains consistent and appealing to their audience.
Additionally, I manage a content calendar for all three accounts to ensure they post consistently, aligning with their overall brand strategy and targeting the right demographics to maximise engagement and reach.
I also ensure that details such as their opening hours on platforms like TripAdvisor are regularly checked and updated for accuracy.
For Trusted Tutors, I was responsible for managing their social media presence and designing a unique logo for the brand.
My role involved creating engaging content, increasing online visibility, and ensuring a cohesive and distinctive brand identity through the new logo design.
I developed and executed social media strategies, crafted visually appealing posts, and monitored analytics to optimise engagement.
Additionally, I collaborated closely with the team to align the logo design with the company's vision and values, resulting in a memorable and professional brand image.
For Deal Today, I managed their social media calendar, consistently uploading deals to Facebook and posts to Instagram on a daily basis.
Besides maintaining an active and engaging social media presence, I also contributed to the design of advertisements that were displayed on bus shelters and flyers.
This involved creating visually appealing and compelling content that aligned with the brand's promotional strategies and goals.
Working at one of the island's biggest media houses has equipped me with the skills necessary to manage social media channels, design creative posts, generate innovative ideas, and stay timely with current news.
My role involved a blend of strategic planning and hands-on design, ensuring a dynamic and engaging online presence on a daily basis.
I have also designed advertisements for Lovin Malta featured at SiGMA, The Definitive(ly) Good Guide, and Air Malta's magazine.
These projects were primarily executed using Canva, Photoshop, and Pixelmator. Additionally, I have created logos, stickers, and banners, further showcasing my versatility and creativity in graphic design.
Lovin Malta
OK Home approached me to provide a comprehensive 2-hour social media consultation.
During this consultation, I conducted a thorough analysis of their current social media strategies, identified areas for improvement, and provided actionable recommendations.
I also offered guidance on content creation, audience engagement, and effective use of social media tools to enhance their online presence and achieve their marketing goals.
OK Home
